Category Archives: ARCH

ARCH CG097II (USA Blue/Haze Grey-Red-White) Limited Release

Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Only Available through Amazon.com Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep [...]

ARCH CG097II (Barbados Blue/Yellow-Black-White) Now Available!

Limited Release Lightweight Running Shoe for runners who desire a natural running shoe that is flexible and neutral, or for beginners who need a shoe that does not restrict movement and promotes a more natural feel. Only Available through Amazon.com Features: Extremely Lightweight 6 ounces Very Flexible Segmented Outsole Mesh breathable upper to help keep [...]

Marketing update from CB Publishing

Instead of writing the marketing report for last month on the ARCH site, I dropped it on my CB Publishing website. If you aren’t familiar with that site, here is a short description: CB Publishing is home to information about entertainment, business and education written by several authors and edited and written by me. I [...]

ARCH on Amazon: End of Season Sale!

ARCH is getting ready for the Fall 2012 Suede & Denim Pack release and the CG097II Storm Pack release by clearing out inventory! If you’ve ever wanted to try the brand, this is a great time to get a pair at a great reduced price. Visit the store and share this link with friends. Thanks [...]

ARCH Ad Discussion and Metrics: For the geeks who own a business

I wrote an article a few weeks ago, precisely on August 5th, called More Marketing Advice From A Non-Guru Unafraid to Fail. In that article I began discussing PR and marketing as it dealt with my writing and sneaker company. I followed that article up with information added to the ARCH Facebook page. What is all of this [...]

Fall 2012 Lookbook: Early pics from the manufacturer

As usual it is my goal to make sure I keep anyone interested abreast of what’s happening with the company. While the CG097II is selling a greater pace than the Casual shoe, I decided that the early Fall release would be new versions of The Allen casual shoe. I am also working on winterized versions [...]

ARCH Interview With The X-Stylez

Special shoutout to Harrison T. Crite of The X-Styles. Harrison T. Crite is a rising wardrobe stylist from NYC, who runs an all-male fashion blog. He did an interview with me on his blog, http://thexstylez.blogspot.com/, along with an unexpected photo shoot featuring ARCH casual wear. I am honored to have Harrison take an interest in [...]

ARCH Casual @ KPreSha Boutique in Downtown Memphis

While sells are not going very well, it was nice to get this picture from Kim the owner of KPreSha Boutique located on Main Street in Downtown Memphis. A customer made a choice over Pointer Shoes and Hushpuppies Casual shoe line to buy a pair of the ARCH Casual Allen in Haze Grey. This is [...]

This is the reality of starting a shoe company

Not writing much on this one, I just wanted to stay true to my promise to show you the ins and outs of actually trying to break into the shoe industry. The following pictures are in sequence: CG097II arrival, Box Opening, ARCH Tee shirt arrival and Rumbatime watches. If you have any questions hit me. [...]