I began ARCH in 2009. After helping to launch another brand, I decided that my efforts and talents should go to South Beach… Actually, after learning more about business I decided to implement my ideas into something that I could believe in and that could become a venture that would grow.
I initially launched CCB as a way to help underrecruited players attain college basketball scholarships. CCB helped to send over 100 players to college from 2005 to 2010. The active time for the site was from 05 to 08. In 2008, the apparel company that I helped to create was purchased and sold which caused me to be in a serious financial bind. In all honesty once the company was sold I needed to recreate CCB. In going through the process of redesigning the website, I learned a lot about the sneaker biz by researching companies like Nike and Adidas. I realized that I needed to take a break and I began working on a business plan. After a year and a half of research (yep it took that long), I launched ARCH by CCB. The story is a lot more detailed, and if you want to know every detail leave a question and I will respond below.
I released a limited edition shoe, The Status in 2009 and in late 2009 I released a casual shoe: The Tori (peep the video commercial shot by some of my students I taught). In 2010 I released the CG 097 running shoe which is the most successful shoe I’ve made so far. The CG was a sneaker based on my two favorite running shoes the Nike Air Max 90 and the classic New Balance silhouette. I created an outsole that used a technology called P-Grip and people liked the shoe. One of the colorways was designed by Nike Future Sole winner Christopher Dixon. I have since redesigned the shoe and utilized colorways and materials suggested by Ian Matic Gale an incredible designer who has really streamlined the CG097 II.
Contact me by e-mail: cburns@arch-usa.com, phone: 901-605-5456, or simply leave a message below and I will respond as soon as possible.
